A Simple Litmus Test for Your Content

When you are in the middle of the content production vortex, sometimes it's easy to lose your objectivity. Here are 4 simple questions to ask to ensure the work you are doing is worthwhile: Does it enlighten? Does it entertain? …

Forbes: Marketing Memes

I'm a strong believer in the analysis of search and social data to inform brand strategy, product development and content strategy. My good friend Pat Hanlon wrote a great article in Forbes about this topic. In it you'll find some great examples along…