In 2015, Edelman's annual Trust Barometer study concluded that search engines had become the most trusted media source for general news and information globally with traditional, hybrid, social and owned media following behind.…
https://radfordhenderson.com/wp-content/uploads/2017/05/Trust-360.jpg360360Pattyhttps://radfordhenderson.com/wp-content/uploads/2017/05/RH-digital-marketing-consultant.pngPatty2017-05-26 20:41:172026-08-27 18:54:15Want to Build Trust? Cozy Up to Google
When you are in the middle of the content production vortex, sometimes it's easy to lose your objectivity.
Here are 4 simple questions to ask to ensure the work you are doing is worthwhile:
Does it enlighten?
Does it entertain?
…
https://radfordhenderson.com/wp-content/uploads/2017/04/Tells-them-something-360.jpg360360adminhttps://radfordhenderson.com/wp-content/uploads/2017/05/RH-digital-marketing-consultant.pngadmin2017-04-26 15:24:582017-10-14 14:06:14A Simple Litmus Test for Your Content
Coming up with a content strategy for your brand can feel like an overwhelming process – especially if you’re looking at a blank page and trying to understand what information would be most valuable. Many times what happens,…
https://radfordhenderson.com/wp-content/uploads/2017/05/Supply-and-Demand-360.jpg360360Pattyhttps://radfordhenderson.com/wp-content/uploads/2017/05/RH-digital-marketing-consultant.pngPatty2017-04-05 19:33:302018-04-13 21:37:29The Economics of Content Strategy
I'm a strong believer in the analysis of search and social data to inform brand strategy, product development and content strategy. My good friend Pat Hanlon wrote a great article in Forbes about this topic. In it you'll find some great examples along…
https://radfordhenderson.com/wp-content/uploads/2017/05/search-insights-360x360.jpg360360Pattyhttps://radfordhenderson.com/wp-content/uploads/2017/05/RH-digital-marketing-consultant.pngPatty2016-10-06 21:37:332018-04-13 21:38:19Forbes: Marketing Memes
Want to Build Trust? Cozy Up to Google
A Simple Litmus Test for Your Content
The Economics of Content Strategy
Forbes: Marketing Memes