B2B Content Marketing Workshop
B2B buyers have a lot at risk. They have to balance the competing needs of multiple stakeholders while ensuring ROI for the C suite. They need to know that the vendor aligns with their values and will take responsible if something goes wrong. And if something goes wrong, their job could be on the line.
For these reasons and more, trust in brand is a top B2B purchase driver. While establishing trust with a new prospect may seem daunting, it begins quite simply by providing content that is most helpful to their decision-making process.
During this 3-hour “how to” workshop, Patty Radford Henderson shares her customer centric approach to creating a holistic and persuasive B2B content marketing program. She will cover core B2B target audience segments and how their content needs change throughout their decision-making journey. She’ll walk through the sources that are most trusted and the types of content that are most persuasive and why.
This workshop will provide an overview of her methodology for B2B content planning and include examples, templates, recommended tools and hands-on exercises.
To be covered:
- target audience segmentation
- customer content need modeling
- product information
- editorial and educational content
- endorsement strategies
- content programming
- editorial planning
- measurement and optimization
Who is this event ideal for?
- Beginning B2B content marketers
- Mid-level B2B marketers wanting to identify gaps in their current content program
At the end of this workshop you will have the know-how and the tools needed to develop a strategic content plan for your B2B brand.
From a B2B Content Marketing workshop hosted by the Minnesota Interactive Marketing Association (MIMA) at Fueled Collective Minneapolis:
“Last week my team and I attended one of Patty’s content workshops and it was by far one of the best I have been to. We walked away with tangible next steps and amazing tools. She has awesome real life examples and great success stories. I really liked that she refreshed on the basics but then got right to the dirty details. Our team walked away ready to dive in and develop a solid content plan. I recommend one of Patty’s workshops or having her come in to consult your team specifically.”
– Jen Stresnak, Marketing Manager Patterson Dental
Click below if you’d like to learn more about hosting a B2B content marketing workshop.
