RADFORD HENDERSON

brand strategy & content marketing

Just did an audit for a local restaurant and found 20+ sites listing it, many with reviews.
Business owners no longer have one website to manage — they have multiple micro sites, all with with user generated content — that’s a lot to wrap your arms around.

Just did an audit for a local restaurant and found 20+ sites listing it, many with reviews.

Business owners no longer have one website to manage — they have multiple micro sites, all with with user generated content — that’s a lot to wrap your arms around.

Source emarketer.com

According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.

The lesson here?

It’s of utmost importance that you represent your brand and products the best that you can on your site and via your channels of distribution. After that your focus needs to be on fostering word-of-mouth and brand advocacy via influential bloggers, customers, fans, etc., etc., etc.

The lesson here?

It’s of utmost importance that you represent your brand and products the best that you can on your site and via your channels of distribution. After that your focus needs to be on fostering word-of-mouth and brand advocacy via influential bloggers, customers, fans, etc., etc., etc.