Social commerce platform, Lyst.com, launches a new tool which lets users receive instant notifications whenever any items in their Pinterest boards go on sale.
“Pinterest is a great way for people to save and share items they want, but until now there’s been no easy way for them to know when those items go on sale” said Chris Morton, CEO of Lyst. “By solving this problem, we’ve made Pinterest even more useful for its users.”
Smart.
One of the new sights in London for the games this year will let visitors from across the globe make music together. The Coca-Cola Beatbox, designed by Pernilla & Asif, is meant to promote the company’s “Move to the Beat” campaign. Covered in 230 five-meter-long bolsters made of EFTE, a plastic polymer, each one acts like an enormous drum skin. “Each acts as a speaker, and responds to touch with sound,” the designers tell Co.Design. “These cushions are spread across the whole frontage of the pavilion to make a musical instrument at the scale of a building.”
“It will be companies that figure out how to communicate the non-fiction story of a company, so it’s going to look a lot more like a communications company than a creative branding agency. It’s going to look a little bit more like PR, in some sense. It’s going to be people who go and figure out what does your company do and how do we let the world know about that?”
Douglas Rushkoff, author of Program or Be Programmed
Superb Idea: This Machine Recycles Your Old Phone and Gives You Money
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Wave by Maggi Hambling
According to a report released in March 2012 by Econsultancy in association with Adestra:
Almost 8 in 10 global company marketers rate search engine optimization (SEO) as excellent/good in terms of return on investment (ROI), while 70% rate email marketing as excellent/good. Paid search comes in third with 58% of respondents giving excellent/good ratings.
“We were looking for a partner to help drive our agency toward greater digital fluency. Patty not only got everyone speaking the same language but she was able to provide insight at both the strategic and tactical levels. Her significant experience in the interactive trenches gives her access to real-world, tangible examples of what has worked and what hasn’t. She not only helped us further define our own digital offering but also helped us refine our overall selling strategy.”
Jessica Boden President StoneArch Creative
AmEx card holders need only tweet with a hashtag to get an offer loaded onto their synced account.
Simple. Immediate. Smart.
1. A unique value proposition
2. A strategic approach to content marketing
3. Inherent relevancy to the channel (otherwise it’s simply not for you)
