Memes With Meaning
Wonderful article by Abigail Posner on how memes reflect a real human need to elevate the everyday, make connections, and exchange energy. Abigail is the head of strategic planning and agency development at Google.
Some of her key points:
The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves. And by understanding what’s at the root of our obsession with the visual web, brands can create the kind of content that resonates in today’s culture.
- The Fascinating Familiar - humans aren’t necessarily attracted to the allure of the new, as much as we like to see things we’re already familiar with in a new way
- Synaptic Play - Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy.
- The Energy Exchange - The only thing better than going on this journey of discovery is sharing it with others.
The bottom line:
Start thinking like a creator, not an advertiser.
This app teaches kids to code by letting them make their own games.
We decided to experiment with a new, super-long article format akin to “slow live blogging.” When we looked at the traffic charts below, our jaws dropped.
Spoiler Alert: bounce rates dropped and visit duration rose. When the information is useful it is consumed. Ties nicely to the Copypress study that found feature articles to be the content with the best ROI.
“We have finally turned the corner on the basic blocking and tackling of data consolidation through technology and processes, and now the most important challenges are focused on how to effectively use the analytics for improved decision making.”
Just did an audit for a local restaurant and found 20+ sites listing it, many with reviews.
Business owners no longer have one website to manage — they have multiple micro sites, all with with user generated content — that’s a lot to wrap your arms around.
Yahoo to buy teenager’s brain child
I see an SEO correlation here.