RADFORD HENDERSON

brand strategy & content marketing

Memes With Meaning Wonderful article by Abigail Posner on how memes reflect a real human need to elevate the everyday, make connections, and exchange energy. Abigail is the head of strategic planning and agency development at Google. Some of her key points: The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves. And by understanding what’s at the root of our obsession with the visual web, brands can create the kind of content that resonates in today’s culture. The Fascinating Familiar - humans aren’t necessarily attracted to the allure of the new, as much as we like to see things we’re already familiar with in a new way Synaptic Play - Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy. The Energy Exchange - The only thing better than going on this journey of discovery is sharing it with others. The bottom line: Start thinking like a creator, not an advertiser.

Memes With Meaning

Wonderful article by Abigail Posner on how memes reflect a real human need to elevate the everyday, make connections, and exchange energy. Abigail is the head of strategic planning and agency development at Google.

Some of her key points:

The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves. And by understanding what’s at the root of our obsession with the visual web, brands can create the kind of content that resonates in today’s culture.

  • The Fascinating Familiar - humans aren’t necessarily attracted to the allure of the new, as much as we like to see things we’re already familiar with in a new way
  • Synaptic Play - Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy.
  • The Energy Exchange - The only thing better than going on this journey of discovery is sharing it with others.

The bottom line:

Start thinking like a creator, not an advertiser.

Source fastcocreate.com

Just did an audit for a local restaurant and found 20+ sites listing it, many with reviews. Business owners no longer have one website to manage — they have multiple micro sites, all with with user generated content — that’s a lot to wrap your arms around.

Just did an audit for a local restaurant and found 20+ sites listing it, many with reviews.

Business owners no longer have one website to manage — they have multiple micro sites, all with with user generated content — that’s a lot to wrap your arms around.

Source emarketer.com

“According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.”

Source emarketer.com