I have experience in building brands from the inside. I’ve operationalized content programs so that I could stretch my budget to do more. As a result I am opinionated.
Senior Marketing Consultant
Content Strategist
Patty Radford Henderson
My passion lies in illuminating opportunities for marketers.
I am a seasoned content strategist and marketing consultant with a proven track record of delivering top and bottom line results for national brands. I’ve worked in product development, manufacturing, distribution, retail, hospitality, e-commerce, and service delivery.
I’ve spent half my career on the corporate side and the other half on the agency side with leadership positions at Target, Regis Corporation, Martin|Williams, Colle & McVoy, Magnet 360, and Union Park, a digital agency I co-founded.
I’ve always been fascinated with consumer trends, emerging media and buyer insight. Ever since my first job out of college my marketing efforts have revolved around brand strategy, content marketing and editorial planning. Over the course of my career I’ve developed a proven methodology for pulling actionable insight from web analytics and market research to gain a deep understanding of the customer’s needs, mindset, habits and influences as inputs to marketing strategy. This methodology combined with a broad base of experience helps me quickly assess business opportunities and architect plans for growth.
I have extensive experience doing promotional and editorial planning for brands and launched Annum to make marketing planning easier. Learn more about our marketing calendar software and Monthly Briefing newsletter.
Speaking Engagements
2022 Digital Summit Boston: Content First Omnichannel Planning
2022 Digital Summit Minneapolis: Content First Omnichannel Planning
2022 Digital Summit Portland: Content First Omnichannel Planning
2022 Digital Summit Denver: Content First Omnichannel Planning
2022 MicroConf Growth: Baking Marketing into Your Product Roadmap
2021 Minnesota Cup: Introduction to Branding & Marketing
2020 University of Minnesota Digital Strategy Class: Guest Speaker – A Customer Centric Approach to Content Strategy
2019 Society for Marketing Professionals Twin Cities: Workshop – A Customer Centric Approach to B2B Video Content Marketing
2019 Everything Content and Email, Detroit and Minneapolis: A Customer Centric Approach to B2B Video Content Marketing, video
2019 Be The Match Marketing Department: B2B Content Marketing
2018 Digital Summit, Minneapolis: Guide Your Customers Through Their Journey With Content
2018 Minnesota Interactive Marketing Association (MIMA): Workshop – B2B Content Marketing
2017 MIMA: Workshop – Content Strategy, 2 sessions
2016 University of Minnesota Digital Strategy Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated
2016 Creative Enterprise Zone: Case Study – The Suburbs’ Kickstarter
2014 Minneapolis MadWomen Launch Event: Keynote Speaker – A New Model of Success for Women in Advertising
2014 MIMA: Panelist – What Kickstarter Means for Marketers, video
2014 Minneapolis College of Art & Design: Mid Program Review Committee
2014 University of St. Thomas Advertising Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated
2011 & 2013 Argosy University Graduate Program, Social Media & Business Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated
2010 General Mills Marketing Department: Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated
2010 Midwest Marketing Conference: Search & Social Insights
2010 MIMA Summit: Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated – 33,000 views on SlideShare, video
2009 Minneapolis College of Art & Design: Guest Speaker – Relevant Data, How it Can be Your Most Powerful Ally
2008 MIMA Summit: Panelist – Marketing Mix Challenge
Learn more about my background, marketing consulting services and content strategy workshops or click below to connect.