Content Strategy Workshops
For marketing teams looking to formalize their content strategy, optimize their content marketing efforts and drive more engagement and conversion I offer half and full day custom content strategy workshops. During these hands-on sessions I share my proven methodology along with examples, templates and tools. I address both B2B and B2C marketing models or can do a deep dive in one area.
Participants will walk away empowered with a strategic plan of attack and a jump start on the work needing to be done.
What you’ll learn:
- Foundational insights that serve as the basis of content marketing
- How to tap into search and social data to decode your customer’s content needs
- Ways to guide a customer through their journey with content and tactics
- How to extend your reach and budget through content programming
What you’ll walk away with:
- Customer content need model
- Methodology for conducting topic research
- Customer persona and journey map templates
- Framework for articulating content strategy
- Guide for prioritizing content initiatives
- Collaborative calendar template for editorial planning
From a workshop hosted by the Minnesota Interactive Marketing Association (MIMA):
“Patty delivered as promised and more. With her easy style and confident approach, she taught the attendees how to take a strategic approach to developing their content strategy while ensuring that their brand is well-represented. During the hands on portion she walked us through her process enabling each of us to learn how to apply her approach in a practical manner. Truly an energizing learning experience from a true expert in brand and content strategy. I highly recommend this workshop for anyone who would like to further their knowledge on brand and content strategy.”
– Julie Heck, Marketing Strategy Manager CPC
Click below if you’d like to learn more about hosting a content strategy workshop.
