Content Strategy 101 Workshop
Content is the heartbeat of a brand’s marketing efforts and has the power to both differentiate and amplify a brand’s value in the customer’s eyes. When everything is aligned, content marketing can boost awareness, solidify positioning, drive consideration and conversion and ultimately foster loyalty and brand advocacy. The first step in achieving success is articulating your strategy and the topical categories to focus on, so that you can align the team and test it out.
During this 3-hour “how to” workshop, I will share my data-driven approach to creating a customer centric content strategy. I will cover the foundational marketing planning components needed to ensure your strategy is on brand, will differentiate you from the competition and will resonate with your target audience.
This workshop will include an overview of my proven methodology along with examples, templates and recommended tools.
Click below if you’d like to learn more about hosting a content strategy workshop.