“The team critically listened to our audiences’ needs and the key messages we wished to convey and then identified what was most important with their research. Throughout the whole process they created a partnership with us to ensure that we would receive the results we were seeking.
It was so important to us that victims and survivors of domestic violence, sexual assault and human trafficking could easily find our site and get the help they were searching for immediately. They were able to give us such a site. As a result, traffic dramatically increased, bounce rates are down and page views are up as visitors are pouring through the new content which addresses their most pressing questions and concerns.”
– Colleen Schmitt, Director of Day One
Learn more about my data-driven approach to content strategy or click below to find out how I can help you get your website better aligned with your customer’s content needs.